Author Archives: schatzi

Marketing Your Auto Body Shop With a Referral System

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There are many reasons to implement a website for your auto body shop business. An online presence is never a negative thing, as you can reach out to a much greater number of possible clients and advertise inexpensively. Auto body marketing can occur in many ways. You can advertise online and off. One offline marketing method is to use a referral system. Many benefits can be yours with such a system and there are certain strategies within the method that work the best for the collision repair industry.

The benefits of a referral system are far reaching. The first notable benefit is that a greater amount of customer assistance, relationship development and loyalty improvement can be had with a referral system. Also, such a system grows with time, so you will see a sequential increase of referrals after each year passes. You can appreciate all these benefits within your auto body shop while at the same time saving your employees time, giving them a greater opportunity to spend their time doing more useful things for the collision repair industry. Strangely, even with these obvious benefits, many marketers do not view it as a serious auto body marketing method. You can see how much of a myth this thought is when you put it into practice for yourself.

To start a referral system for your auto body shop, learn what works the best for the collision repair industry. Many businesses today, when implementing this system correctly, can offset one-fifth, one-half or even all of their yearly advertising efforts. If a company can reach the point of generating business with 100% referrals, the auto body marketing fund will practically be zero, allowing the saved funds to either become increased profit for the owner or put toward other elements to better the shop.

When you set up your business to reward customers for referring their friends, you have an increased probability that it will work, in the collision repair industry or virtually any other. The rewards and financial benefits you can see in your auto body shop are undeniable, no matter what angle you look at setting up a referral system in addition to or even to completely replace your other auto body marketing efforts. No matter exactly how you choose to implement a referral system in your business, the general purpose is to assist people in loving your service enough to tell their friends and family “what is so great” about your business.

Essential Health Care Products for Healthy Lifestyle

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There are various health care products required for the effective functioning of the body. Most of these products can be bought from online and offline departmental stores at reasonable price rates. Different types of food products and nutritional supplements are used by a large number of people to fight diseases and remain fit and healthy.

An array of different types of drugs can be bought from online stores too these days. It is easy to find medicines and nutritional supplements to support the healthy growth of the body. Some of the most essential products required for a healthy body include the following.

Types of Products:

Vitamin Supplements: Vitamins are highly essential for the human body as it helps to fight diseases. Vitamin C, D, A and B are some of the most essential types of vitamins required by the human body. Vitamin D is one of the most essential vitamins required for healthy bones and teeth. Sun is the major source of vitamin D but during winters it is quite impossible to acquire the daily dose of vitamin D from the sun. One of the most popular supplements of vitamin D is cod liver oil which is quite inexpensive. It can be bought from many of the online stores at affordable price rates.

Vitamin D supplements help to fight cold and flu. It also helps to build the immune system of the body.

Honey: Another essential health product is honey which should be consumed in the raw form. Most of the honey products that we buy from stores are processed with various other ingredients which diminish its quality and potency. Honey is ingrained with a large number of beneficial features and medicinal values. It can be consumed to fight various diseases as it helps to build the immune system of the body in many ways. It also helps to cure allergies as it includes antioxidant properties which fight the free radicals in the body.

Consume raw honey as a natural supplement for sugar as it helps to build strength and immunity. But it is essential to buy raw or unprocessed honey.

Water Filters: Water is one of the most essential elements for the sustainability of life. But it is essential to consume pure and hygienic water to avoid water borne diseases. Various health issues are caused due to the consumption of unhygienic water. Water filters can be used to purify and filter water. Today there are many online stores that showcase a huge variety of water filters with different amazing features. Today most of the water supplied in homes and other areas include chlorine which can be harmful if it is consumed in large amounts. Water filters can be used to reduce the effects of chlorine present in the water.

Different types of health care products can be bought easily from online stores. There are stress relievers, cardiovascular drugs, anti-hypertension drugs, fertility enhancement drugs and so forth. Most of these drugs can be bought directly from online stores at reasonable prices these days. However, it is essential to consult a physician before consuming these medicines.

Daniel Roth Luxury Watches Are a Celebration of Time

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The Daniel Roth Brand of luxury Swiss watches manufactures its unique timepieces in Le Sentier, Switzerland. This is an exclusive luxury watch brand with a proud heritage of producing an impressive collection of exquisitely crafted limited edition models.

Founded by Daniel Roth, a trained watchmaker and master craftsman whose name was already familiar within the circle of discerning connoisseurs and sophisticated watch collectors, the brand first launched a timepiece, the Tourbillon Double Face, in 1989. This defining watch featured a mechanical hand-wound movement with date and 40 hour power reserve. Perhaps the most striking feature was the captivating hand-decorated movement with both dials visible through two sapphire crystals. The model was an outstanding piece of jewellery and its remarkable, unique case shape, the “double-ellipse” became synonymous with the brand. In keeping with the philosophy of the brand, the uncompromising quality of materials and passion for detail through the use of hand decorated movements and dials, the Tourbillon Double Face was limited to 250 pieces.

A world first in the form of the fabulous Instantaneous Perpetual Calendar followed in 1998. A classic calendar mechanical timepiece will change the date, hour and day functions over a period of 3 to 4 hours, the Instantaneous Perpetual Calendar changes all three functions instantly. This rare, highly collectible complication was produced entirely in-house by the Daniel Roth manufacture, and is so detailed that only 20 models leave the workshop each year.

The following year, a celebration 10th anniversary piece the Papillon was unveiled. Featuring a patented design, this model had a jumping hours movement, the minutes indicated by two pivoting-head retractable hands mounted on either side of a central disc. The Papillon was true to the brand’s heritage a limited edition watch and featured the now iconic distinctive case shape.

One highly exclusive and collectable Daniel Roth watch is the “IL Giocatore Veneziano” or the Venetian gambler. Inspired by the Carvaggio painting “The Cardsharps”, this timepiece is itself a highly desirable work of art. It features a hand-painted relief dial depicting a figure which comes to life when the minute repeater lever is released. First the right arm of the figure, then the left arm pivot outwards to lift the cups revealing the dice combination beneath. The automaton of the piece can obtain more than 500 possible combinations, and because it is hand-painted, no two models are the same.

The Daniel Roth brand was acquired by the Bulgari group in 2001 and continued investment ensures that the company is able to develop its strengths as innovators with particular regard to the complication movement.

The portfolio of Daniel Roth watches each distinguished by that unmistakable Ellipsocurvex case are sheer luxury for the wrist. In their finished form these timepieces are remarkable, highly collectible artisan items of jewellery. These are not modest pieces, these are exquisitely crafted wristwatches of intelligent design. The obsessively detailed craftsmanship from the hand stitched leather straps to the meticulous hand engraving of the movement parts ensure that Daniel Roth designs are indeed a celebration of time.

Family Trip for Haircuts Provide a Lesson in Listening

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I went with my daughter, Alicia, and her family to get haircuts yesterday. My granddaughters are four and six years old and sometimes I tag along to make sure the girls don’t get into any trouble while their mom is getting her hair trimmed.
Also, the cosmetology school where we go, International Academy of Hair Design, is one of my public relations clients.

I like to visit the school and talk to the students, instructors and customers to see what interesting developments are taking place. Also, the school is located at Fiesta Mall in Mesa, AZ. Right below the school is an indoor playground. This is a favorite spot for the girls to play – especially in the summer time when it is too hot for outdoor fun.

My oldest granddaughter, Rosannah, has long hair. It grows quickly, but occasionally she experiences the typical childhood hair disaster – gum in her goldie locks or a misguided attempt at playing hair stylist without a license. Fortunately, she enjoys going to the award-winning beauty school and often asks me about the staff and students there. She was recently a model for the school when the producer from KPNX asked for a segment on “Creating Princess Hair.” Now Rosannah feels like she is “one of the girls.”

Rosannah is kind and observant. She is generous with her compliments and is the first to notice when I sport a new manicure or pedicure. Due to her love of beauty embellishments I have become a little more adventurous in my taste. Rather than go the traditional route (pinkish polish or French tips) I have the cosmetology students at IAHD add glittery pizzaz to my nails. My only question is why did I wait so long? Life is too short to deny myself some sparkle.

Unfortunately, Briannah, my younger granddaughter, is more skeptical of the whole beauty process. Her hair grows more slowly than her sister’s. She didn’t even need a haircut until this year. When it became necessary to have a hair cut (and not just a little bang trim) she wasn’t too thrilled about the prospect. She suggested skipping the ordeal and spending extra time in the kid’s play area instead. On one occasion she vehemently refused to cooperate. Rather than take a risk, the instructor suggested we not force the issue.

However, this time our trip to the school manifested different results. Briannah was not only willing to get her hair styled and trimmed, she was okay with getting her hair shampooed as well. Mother and daughters lined up at the shampoo bowls for hair cleansing and a scalp massage.

This got me to wondering, “Why is it women and girls enjoy going to the hair stylist?” Of course there is the obvious, to look better. This is no small thing. When we look better, we feel better. When we feel better we smile more and interact more sociably with those we meet. It creates a happy, harmonious cycle.

But it goes deeper. A good hair stylist (or cosmetology student) listens. Really listens. They pay attention to your vision of how you want to look and they do their best to make your beauty dream a reality. My 4-year-old grandchild is a case in point.

Briannah is a chatty little girl. Her cosmetology student stylist, Rosalinda, asked her preschool patron about her life. I didn’t hear the whole conversation, but as I observed from across the room I could see my youngest granddaughter enthralled in a gabfest. I’m sure she told Rosalinda about her Christmas presents, pets and even preschool. As Briannah talked, I could see Rosalinda smile and listen attentively. I’m sure the cosmetology student complimented my favorite four-year-old on her hair and beauty.

Briannah may only be four years old, but she was experiencing something so many of us crave – to be truly listened to. The preschooler came in for a new style, but she came out with more. A true test was in the final product. In addition to the haircut, Briannah had asked for a braid. The child’s hair isn’t long enough for a traditional braid, so Rosalinda created a halo-like braid around the back of Briannah’s head. This was not Alicia’s vision for her daughter (although she wasn’t opposed to the idea) it was Briannah’s idea. Rosalinda listened and like Captain Jean Luc Picard from Star Trek, the Next Generation, she demonstrated she could “make it so” and did. Needless to say, Briannah was absolutely thrilled with the results.

When everyone was coiffed and styled (including daddy Greg) the family went to a rock and mineral show at nearby Mesa Community College. I could see both of my grandchildren were satisfied with their new “look” and felt more confident. When they approached one of the rock booths they chatted up one of the vendors. I’m sure the cute little girls were a welcome sight compared to the old codgers like me who generally attend these events. Before we walked away the vendor gave each girl a free baggy full of rocks and explained what each one was.

“I go to preschool and these will be great for show and tell,” Briannah exclaimed. Her enthusiasm earned her and her sister a couple additional stones. Later, Briannah would tell me that these rocks would be part of her “collection.” Although I can’t prove it, I think Briannah’s trip to International Academy of Hair Design in Fiesta Mall, increased her self esteem. Rosalinda treated her with respect and kindness (as did Digna who took care of Rosannah’s needs) and the cosmetology students who were assigned to Alicia and Greg. Together all of the future cosmetologists created a warm and caring atmosphere, and my daughter’s family was satisfied with the experience.

However, a visit to a cosmetology school may not be for everyone. One drawback (although it can also be perceived as an advantage depending on your perspective) is the cosmetology students take their time. Speed will come with experience, but while they are learning their trade they are motivated by quality, not quantity. That said, they do not operate in a vacuum. All students perform under the supervision of a licensed instructor to ensure quality and safety.

Something I gleaned from my experience was about mutual goals. Customers come in for a service. Whether it’s a trim, hair extension, relaxer, permanent wave, color or nail service, each person has a mental image of how they want to look. The cosmetology student also has a goal and vision. He or she wants to complete their education and launch into a satisfying career where they help people look and feel great. When you combine these dual purposes you have a bonding experience where everyone’s beauty-related wishes can come true. How awesome is that?

So what’s the take-away on this story? It’s not about our hair, it’s about our ears. If we can focus on talking less and learning to listen with an open mind and heart, there is no limit to the beauty we can create in our lives.